Ben - Founder
I am a marketplace consultant based in the UK, working with small brands and medium sized businesses who want proper Amazon account management without signing up to a big agency. No account managers you will never meet, no jargon filled reports. Just direct, honest help from someone who has actually run the accounts.
A Decade Mastering Amazon’s Most Competitive Categories
Before founding Cactus Commerce, I spent nearly a decade steering top-tier marketplace accounts across enterprise FMCG. At JDE and A Nelson & Co, I had full commercial ownership across flagships including L’OR, Kenco, Tassimo, Rescue Remedy, and Spatone. Scaling revenue, protecting buy boxes, and driving profitable market share against the world’s biggest FMCG competitors.
When you partner with Cactus Commerce, you bypass the junior agency learning curve and gain direct access to elite marketplace execution
Institutional Algorithm & Ad Mastery: Advanced PPC and DSP architecture designed to lower TACoS and maximize organic rank.
Enterprise Commercial Discipline: Margin defense, supply-chain resilience, and catalogue governance learned at global corporate scale.
Zero Agency Dilution: The same senior strategist who built growth frameworks for household staples running your daily account operations
Commercial Discipline Over Agency Fluff
Scaling on Amazon requires ruthless execution, not 50-page slide decks. Here is how working with Cactus Commerce gives you an unfair commercial advantage
Dedicated Senior Ownership
Your brand is never handed down the ladder. From strategic roadmap design to weekly bid adjustments and inventory health management, you work directly with a senior operator or account manager who knows your catalogue down to the SKU.
Commercial Truth & Transparency
We focus exclusively on the metrics that impact your bank balance: TACoS, net contribution margins, buy-box share, and organic velocity. No jargon-stuffed vanity reports, no hiding underperforming campaigns, and no sugar-coating operational bottlenecks.
Performance Driven Flexibility
Retainers that lock you in for 6 to 12 months incentivize complacency. Cactus Commerce operates on rolling monthly agreements. I earn your business every 30 days through provable, compounding performance.
Seller Perspective
In addition to consulting, I build and operate my own physical product brand. I navigate the same Amazon policy changes, supply-chain hurdles, and margin pressures you do—bringing real-time, founder-level commercial empathy to your business.
Why I do this
Data Architecture & Clean Foundations
Flawless parent-child variations, backend indexation, suppressed listing prevention, and pristine brand registry hygiene.
High-Efficiency Ad Spend
Zero wasted budget on broad exploratory spend without clear conversion pathways. We harvest exact-match intent and prioritise high-margin keywords.
Strict Capacity Limits
To ensure enterprise-standard focus, Cactus Commerce caps active client intake at any given time. Every partner gets undivided commercial attention
Let us see if we are a good fit
If you are looking for hands on account management without the agency price tag or the agency runaround, get in touch. I will personally review your catalogue, advertising structure, and category positioning to show you exactly where profit is leaking and where your next stage of growth lies.
Get a free account review